Vodafone is – surprise! – not too happy about the exclusive deals Apple has been making with cellphone carriers. In Germany’s case, that would be T-Mobile, the cellular subsidiary of ex-monopoly and -state-owned enterprise Deutsche Telekom. They now claim to have achieved an injunction at the Landgericht Hamburg. Good for them.
Good for me?
If I were a potential customer, yes. Vodafone argues that the device should be available in an unlocked fashion, thus making it work with any carrier. (Yes, you can achieve this with hacks, but that’s not the same.) This has previously been achieved in France, albeit for legal reasons, and at a premium price. It goes without saying that more carrier choice would benefit a customer, even if it does come at a premium price.
That said, I’m not a potential customer (at this point). So, is it good for me as a shareholder? Probably not. I’m convinced that Apple hates to partner up with other companies just as much as Microsoft does, so the fact that they do in the iPhone’s case means that they found overwhelmingly good reasons to do so. Whether it’s about the ability to implement features exactly the way they wanted to (particularly Visual Voicemail, which requires some technical changes on the carrier’s end), the added revenue through sharing deals, or something else entirely: Apple must have thought this through thoroughly, and must have found that going this quirky, unusually and potentially damaging (particularly PR-wise) path has benefits that outweigh the downsides. Thus, being a business, their choice was likely the economically smarter one, which means that shareholders indirectly benefit from it, even if only in theory.
Let us also not ignore the hypocrisy of Vodafone. You think for one second that, if they had scored the deal (it’s not as if they hadn’t been in the race), they would have still advocated “customer choice”? Or that, had T-Mobile not revealed a moderately successful first day of sales, Vodafone would have still cared? Vodafone has found that it’s worth having a slice of the cake that is German iPhone sales and that they can disingenuously wrap this into “customer-friendly” PR. Good for them. Good for customers, even, if they win.
Though, with the abysmal state of Vodafone’s EDGE network in Germany, you’d find yourself roaming T-Mobile regardless.